서울특별시 서초구 서래로7길 7. 101호
101, 7, Seorae Ro 7-gil, Seocho-gu, Seoul, Republic of Korea 06576
Viver Showroom
Showroom for online second hand luxury watch marketplace
Showroom for online second hand luxury watch marketplace

VIVER transforms an online marketplace for vintage and second-hand luxury watches into a physical showroom in Seoul. Designed as a brand experience hub, the space offers try-on services, product education, pick-up, and authentication by appointment, while allowing visitors to observe watch engineers at work. It bridges digital and physical retail, redefining "future retail" as a seamless blend of exhibition and personalized consultation.

The showroom’s design prioritizes openness and accessibility. A tilted entrance leads into a serene, immersive environment, where visitors can see through the entire space, including the polishing room. Materials like stainless steel panels, barrisol ceilings, and custom furniture create a retro-futuristic atmosphere. A full-surface ceiling light adds to the timeless and focused environment, while every detail enhances the sensory brand experience.

The space is highly flexible, with permanent furniture along the walls and movable service desks and display counters at the center. This design allows the showroom to transform into a gallery or event hall. Built-in furniture features detachable boards for customizable displays, ensuring adaptability to different brand needs.

Client
Viver
Category
Interior Architecture
Program
Retail, Showroom
Location
Apgujeong, Seoul
Year
2022
Photography
Taeyoon Kim

Thanks for taking interest in Shinoh. Stay tuned for more Shinoh news.

I have read the privacy information notice and I accept to receive the newsletter.