서울특별시 서초구 서래로7길 7. 101호
101, 7, Seorae Ro 7-gil, Seocho-gu, Seoul, Republic of Korea 06576
Gordon Ramsay Street Burger, Suwon
Third extension of Gordon Ramsay Street burger in Suwon, Korea
Third extension of Gordon Ramsay Street burger in Suwon, Korea

The third location of Gordon Ramsay Street Burger opened inside the newly renovated Suwon Time Villas. Tucked into a long, narrow corridor that ends in a large, light-filled window, the site presented both opportunities and constraints. In accordance with brand standards, kitchen layout took priority, which resulted in a guest flow shaped like a sharp "L".

Shinoh maintained brand continuity through the use of signature materials while adapting the interior layout to fit the site's geometry. Custom seating and lighting fixtures were developed to enhance usability within the limited footprint, introducing subtle design elements unique to the Suwon branch.

A key highlight is the brand wall created in collaboration with Assembly Loop Lab (Pratt Institute, NYC). Using UV tile printing technology, the wall blends graphic experimentation with durable materiality—marking Suwon as a point of innovation within the broader franchise identity.

Client
Jinkyung
Category
Interior Architecture
Program
Retail, F&B
Location
Suwon, Korea
Year
2024
Photography

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