The second location of Gordon Ramsay Street Burger opened at Lotte Incheon, continuing the design direction first established at Hyundai Trade Center. While preserving the core spatial identity of the brand, this location introduces refined variations unique to Lotte Incheon.

Key elements such as the brick façade and neon flex ceiling—signature features from the first location—are maintained to reinforce visual continuity. However, the Incheon space adds its own twist: custom-designed tables with integrated lamps support more intimate seating arrangements, while blind-style lighting fixtures subtly amplify the brand’s presence.